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4 articles
Accessible signage is often treated as a late compliance task, but it is really a brand clarity test. This guide covers contrast, type size, mounting heights, tactile and braille details, dementia-friendly wayfinding and lighting for dull British days — with practical ways to test a design before it reaches the workshop.
Most signs are met mid-stride, not studied at rest. This is a practical guide to testing a fascia, totem or pavement sign against the three seconds a passing driver, cyclist or pedestrian actually gives it, with a simple phone-camera test and before-and-after lessons.
A sign and a window are two halves of the same first impression, and they are usually designed by two different people on two different days. Here is how to make them work as one piece of communication, from hierarchy and reading speed to what happens after dark.
A rebrand that lives only on the website isn't a rebrand — it's a rumour. Here's why physical signage is where brand clarity is really tested, and a practical audit framework for mapping, prioritising and retrofitting every sign, plate and panel your organisation owns.